Jess from SteepleMate here! Whether your church has acquired a new building, new location, or maybe you're in a season where you're ready for new growth - but where to start? How do churches make the most of their small budgets to raise awareness and spread the word that they exist?
Let’s break down the top strategies that work in 2025 for getting your church noticed in your community.
Optimize Your Online Presence for Local Search
People searching for a church near them will likely Google it first. So the first tip is to make sure you have claimed your "Business" on Google, Bing, and Apple Maps. Check out our article to learn how to do that here.
Once your Church's business profiles are updated, ask church members to leave a review on Google and Facebook. More positive reviews = Higher ranking in local search results.
Leverage Community-Focused Social Media & Ads
Social Media isn't the most glamorous idea for churches, but this is where people are! Use organic and paid social media, but target your city strategically to boost awareness.
Join local city or neighborhood Facebook Groups and introduce your church. Don’t spam, but engage with people genuinely, answer questions, and invite them to events.
Short-form video platforms like Youtube Shorts and TikTok have seen remarkable growth, becoming central to digital engagement strategies. Over 2 billion users globally account for it's engagement. Create simple 30-second videos of the church, making it easier for people to relate and engage.
Use Strategic Print & Local Advertising
Is print marketing still effective? Yes, when done right! Here’s where to invest in print strategically:
Direct Mail to the Right Areas: Send invitations, postcards, or flyers to homes within a few miles of your church. The best times are around major holidays, before Easter or Christmas. Services like Every Door Direct Mail (EDDM) from USPS can help target specific neighborhoods.
Flyers & Posters in Local Businesses: Many coffee shops, laundromats, and community centers still have a bulletin board where you can post your info. Ask Christian-owned businesses if they’d be open to placing your church’s flyer at their counter.
Church Welcome Kits for Visitors: If people visit for the first time, give them a booklet with information on the church mission & beliefs, how to get involved, and a warm personal invitation back.
Local Newspaper or Community Magazine Ads: Print media works best in smaller towns where people still read local publications. If your city has a community newspaper, consider an ad before a big event.
Where Should You Invest First? Be Intentional & Stay Consistent
If you’re on a budget, focus on:
Google & Bing Business Listings – Free and boosts visibility!
Organic Social Media & Facebook Groups – Easy way to reach new people.
Hosting a Community Event – Gets people through the doors.
Personal Invitations & Word of Mouth – Still the most effective method!
If you have a bit more to invest, add:
Paid Facebook & Instagram Ads – Highly targeted, low cost.
Direct Mail for Grand Opening / Special Events – Good for high-impact awareness.
Community Partnerships & Outreach – Helps build trust and relationships.
Building awareness in a new city won’t happen overnight—but small, consistent actions will create long-term growth. God has placed your church in your community for a reason, so step out in faith, get creative, and watch how He moves!